Operal Studio · Zürich · part of Operal AG
Whitelabel prediction leagues for retailers. Loyalty match-3 for national campaigns. TikTok AR, gamified academies, web3 economies — designed, built and run from Zürich since 2022.
≈5%
of Switzerland reached
Migros Play & Win, 2024
160k+
downloads
ClimateCandy
1,800+ t
CO₂ retired
ClimateCandy
10+
games shipped since 2022
Operal Studio portfolio
39,571
real Zürich parcels in play
IMPERIUM alpha, 2026
Trusted by brands and NGOs
Services
Productised formats with fixed scope and fixed budget — plus two studio products, the Mascot Lab and the Story Studio, below.
Prediction games, loyalty match-3 and quizzes under your brand. Our engine, your colours, your domain — the LIPO WM 2026 deployment ships for CHF 5,000 and goes live in two weeks.
Proof: LIPO WM 2026 · CHF 5k, live in 2 weeks
App Store, Google Play and browser builds that carry a brand — or stand alone. Hypercasual loops designed for retention, sessions and habit.
Proof: ClimateCandy · Migros Play & Win
Effect House games and filters that turn followers into players. Head-movement controls, 3D scenes and share moments built for the feed.
Proof: Quöllfrisch & Jampen TikTok games
Quizzes, flashcards, certificates and class modes for academies, NGOs and schools — mechanics that get courses finished.
Proof: Urstamm Akademie · SpecDex class mode
Smart contracts, token economies, fair launches and on-chain leaderboards — where the chain earns its place and the game comes first.
Proof: Harberger Land · SIXR Fantasy on Aptos
Contracted Unity, UI and economy work inside existing teams. Features shipped end-to-end — client and backend — on your release train.
Proof: SIXR Cricket — Ball Economy, Challenge wagering
Product · Mascot-as-a-Service
An AI-accelerated, human-directed studio pipeline that turns a club's or brand's character into a rigged 3D asset with living idle animations and effects — a mascot that breathes on screen — plus an AR effect and a month of content, delivered in days, sponsor-ready.
01
One supplied image defines the character; unseen angles inferred.
02
Finished mesh, textures and topology in days, not months.
03
41-joint skin, six authored actions — with living idle motion and effects that make the mascot breathe on screen.
04
Captioned rig-proof renders and brand ads, ready to post.
05
Native Effect House effect: joystick control and director shots.
06
Twelve-sticker reaction pack, cutout puppet, match-day cards.
Proof · DUKK for SIXR Cricket
The pipeline's production proof: a cricket-duck mascot built from a single reference image — a 41-joint, 26,869-triangle rig with six authored actions and an upgraded batting rig with living idle motion and effects, a TikTok AR prototype passing 22 native editor checks, and a twelve-sticker match-day pack. Reusable actions, reusable rig, new content every week.
41
joints in the rig
7
authored clips
12
sticker pack
DUKK, live in your browser — drag to orbit. The upgraded v4 batting rig, animated with its living idle clip, exactly as shipped.
Seven workflows. One mascot.
AI-generated with ScenarioFour clips generated from the actual DUKK posters with Scenario — the mascot, alive: poster, swing, gold, portal. Plus the real rig and the AR effect.
The Mascot Lab pipeline, end to end — every mascot alive with idle motion and effects.
The films, upgraded
The mascots breathe now: living idle animations and effects run through every film — from the first image-to-3D preview to the TikTok AR game.
One image. A real 3D mascot.
Image to 3D, alive — the finished mesh breathes and moves.
The upgraded batting rig.
Direct skeletal render of the improved v4 rig — effects included.
Your mascot. Place, play and direct.
The TikTok AR game with joystick control and director shots.
Live demos for real clubs
Six password-protected lab experiences — from photo to digital mascot, sticker pack, TikTok game and AR preview. For viewing, not download.
Product · Story Studio
A modern cel-anime look, a repeatable season format and a production pipeline that ships a new episode every week — in your audience's language, on the platforms they scroll.
“Pori · Night Shift” ep. 1 — 60-second vertical episode, director-approved.
Proof · Pori for Porini Foundation
Pori, a cel-anime city fox in streetwear, stars in “Night Shift”: a season of 60-second episodes following a night watch over a courtyard where a wild vixen is choosing a den. Every episode shows, names and sources one real species, hides a blink-and-you'll-miss-it Easter egg, and ends on a curiosity cliffhanger — curiosity only, no fear hooks. Episodes 1–3 are produced and director-approved; the season airs December 2026 on TikTok, Reels and Shorts, with German, French and Italian voice packs for schools and partners.
60
seconds per episode
8–10
episode season arcs
4
voice languages
1/wk
shipping rhythm
Production pipeline
Persistent Blender sets give the season continuity; the social-ops pipeline plans, checks, approves and schedules every post — human approval on every final cut.
Story Season — fixed scope, fixed budget.
A pilot episode in weeks, then a weekly season — scripts locked before production, voices and language packs included.
Case studies
Every case is live or shipped, and every number traces to a source. Open a card for the full story — challenge, approach, outcome and the stack underneath.
More from the lab
Swiss heatwave arcade — higher or lower over live temperatures of 28 Swiss cities. Daily run, streak shields, shareable cards.
GPS territory control for sports-fan clubs — claim city sectors, nurture them, raid rivals on match nights. Seeded world: 147 sourced fan communities.
A Roblox speed-run obby with pets — 50 stages, egg odds, duels and a pop-art look. Built in seven sprints, pre-publish.
How we work
01
We start with the metric — registrations, retention, scans, learning completion — and work backwards to the loop that moves it. Audience, brand constraints and legal frame (GDPR, revDSG, no-gambling checks) are settled here.
02
Game loop and economy first: faucet and sink, seasons, scoring, anti-cheat model. We simulate economies before we build them, and we write the fairness report before the art — as we did for IMPERIUM's agent-governed API.
03
From a two-week whitelabel sprint — your brand kit in, live game out, like LIPO WM 2026 — to fully custom engines. Playable builds land every sprint, on Swiss-hosted infrastructure.
04
Launch is the start: KPI dashboards, seasons and leaderboards, CRM export, anti-cheat monitoring and content updates. Games are operated, not handed over.
About
Operal Studio is the gaming department of Operal AG, based in Zurich. The department designs, builds and operates games for clients — retailers, NGOs, breweries, foundations, sports ventures — and for Operal's own portfolio.
The work covers both sides of the market: B2B games that plug into a client's brand, CRM and legal requirements, and B2C games that must survive on their own in app stores and feeds. Everything sits on the same engineering base — Swiss-hosted infrastructure, governed APIs, AI-assisted delivery — that powers the rest of Operal AG.
Contact
A World Cup prediction game in two weeks, a loyalty game for your next campaign, a mascot your fans can orbit — or a game world nobody has built yet. Tell us the metric; we bring the loop.
01
Your goal, your audience, your metric. We tell you honestly whether a game is the right instrument — and which format fits.
02
Loop, economy, art direction and a KPI plan. You get a playable-shaped document, not a slide deck.
03
Scope, timeline and price fixed in writing. First playable build lands within weeks of kickoff — ask Lipo, it was under three.
Swiss-hosted infrastructure · GDPR & revDSG compliant · skill-based game design, no gambling licence required
