Quöllfrisch “Happy Beer” + TikTok filter game

Challenge

Brauerei Locher printed serialised QR codes inside every Quöllfrisch multi-pack: buy a pack, open the flap, scan the code, collect DROPS. The programme needed playable moments that keep scanners coming back between purchases and make the brand part of the feed.

Approach

Operal delivered the games. “Happy Beer” — an Angry-Birds-style casual game with a Quöllfrisch barrel — is embedded in the loyalty PWA with the call-to-action “Spiele doch mal eine Runde das Appenzeller Happy Beer Game!”. A TikTok Effect House game, controlled by head movement and featuring Säntis Malt, extends the programme into social; the brewery's marketing lead on seeing it: “Wirklich eine super coole Idee, mit Kopfbewegungen das Spiel zu steuern.” Operal's contribution is the game and gamification layer; the wider programme, live today as the BrewFam app on App Store and Google Play, is operated by the brewery and its platform partners.

Outcome

The programme is actively marketed as of October 2026 — 8 million serialised QR codes printed on packaging, the BrewFam app live since April 2026 with 1k+ Google Play downloads and a 4.5-star App Store rating — with Operal's games as its engagement layer.