Jamping + TikTok skill game

Challenge

Jampen Holzbau — founded 1927, average employee age 30.7, a third of the team apprentices — needed to reach Gen Z where it actually spends time and show how fascinating timber craft is. “Dort holen wir sie ab”: meet them on their turf.

Approach

One recruiting campaign, two games. “Jamping”, a wood-themed endless jumper for iOS and Android, sold by Operal AG and developed under the Operal Studio name: a cartoon lumberjack hops an endless wooden shaft past saw blades, grinding discs and pipes, with coins to collect and game-over screens carrying Jampen's “mehr als Holz” branding — one build even personalised obstacles with team members' faces. Alongside it, a TikTok Effect House 3D ball-balancing game: roll a wooden ball along floating timber beams over an Alpine valley toward a chalet, against the timer, steered by head movement.

Outcome

1,000+ downloads on Google Play and a live App Store listing under Operal's own developer account — plus a TikTok-native game in the review pipeline within six months of the first inbound contact. Jampen continues to run an active apprenticeship programme, with four new apprentices starting in August 2026.