LIPO WM 2026

Challenge

Give LIPO a branded World Cup 2026 tippspiel for its customers — CRM capture, mini-leagues, leaderboards, prizes — on a tournament deadline that could not move. Skill-based, no stake, no gambling licence required; GDPR/revDSG compliant.

Approach

Operal's whitelabel prediction engine, rebranded end-to-end with Lipo's official brand kit (delivered by the client in April 2026). Players register by email only — a 30-second magic-link login, no password, no app — and predict all 104 matches: +10 for exact results, phase multipliers up to ×3 in the final, bonus tips on champion and top scorer, a +50 streak bonus for tipping every match and +5 per invited friend. Private mini-leagues with share codes run next to a national leaderboard with podium. A client admin dashboard serves live KPIs, opt-in funnels and CSV export for CRM. The brand system is data-driven: adding a new stakeholder is a JSON brand kit plus a logo — about ten minutes.

Outcome

Built and shipped in under three weeks and confirmed as an in-market campaign by third-party listings during the tournament. The deployment is the reference for Operal's productised whitelabel offer: CHF 5,000 setup, live in two weeks, for any retailer.